Datenschutzerklärung

Privacy Policy

This Privacy Policy describes how maxbuechse.com (“we”, “our”, or “the Site”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Contact

If you have any questions about this policy, want more information about our privacy practices, or wish to make a complaint, please contact us:

Email: shop@maxbuechse.com
Mail: Kreutzkamp 36, 21465 Reinbek, Germany

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and details necessary to process your purchases. Additional information may be collected if you contact us for customer support. In this Privacy Policy, “Personal Information” refers to any data that can identify an individual.

• Device Information
  Purpose: To load the Site accurately and perform analytics to optimize performance.
  Source: Automatically collected via cookies, log files, web beacons, tags, or pixels.
  Shared with: Shopify.
  Data collected: Browser version, IP address, time zone, cookie data, pages or products viewed, search terms, and site interactions.
• Order Information
  Purpose: To fulfill orders, process payments, arrange shipping, provide invoices, and communicate with you.
  Source: Provided by you.
  Shared with: Shopify.
  Data collected: Name, billing and shipping address, payment details, email, and phone number.
• Customer Support Information
  Purpose: To provide service and handle customer inquiries.
  Source: Provided by you directly.

Sharing Personal Information

We share Personal Information with service providers to fulfill contracts and provide our services. For example:

• We use Shopify to power our online store. See Shopify’s Privacy Policy here: https://www.shopify.com/legal/privacy.
• We may share your data to comply with applicable laws, respond to lawful requests, or protect our rights.

Behavioural Advertising & Analytics

We use your Personal Information to provide targeted ads and marketing communications we believe may interest you.

Google Analytics 4

We use Google Analytics 4, a web analytics service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics 4 uses cookies and similar technologies to analyze website usage. Data may be transmitted to and stored on Google servers in the USA.

IP anonymization is activated, ensuring your IP address is shortened before transfer within the EU/EEA. Only in exceptional cases is the full IP address sent to a U.S. server and shortened there. Data processing is based on your consent (Art. 6 (1)(a) GDPR). You can withdraw consent anytime via cookie settings or your browser preferences.

Data transfers to Google LLC are based on the EU-U.S. Data Privacy Framework and, where necessary, the Standard Contractual Clauses approved by the European Commission.

To learn more about how Google handles personal data, visit: https://policies.google.com/privacy
To opt out of Google Analytics tracking: https://tools.google.com/dlpage/gaoptout

Other Marketing Tools

We may share information about your use of the Site, purchases, or ad interactions with advertising partners (e.g. Facebook, Google, Bing) for personalized advertising purposes. This may occur directly or via cookies, depending on your consent.

You can manage ad preferences via these links:

• Facebook Ads Settings
• Google Ads Settings
• Bing Ads Settings

Using Personal Information

We use your Personal Information to provide services including offering products for sale, processing payments, arranging shipping, and updating you on new products, services, and offers.

Lawful Basis (GDPR)

If you reside in the European Economic Area (EEA), we process your data based on:

• Your consent;
• Performance of a contract with you;
• Compliance with legal obligations;
• Protection of vital interests;
• Public interest tasks;
• Legitimate interests that do not override your rights.

Data Retention

We retain Personal Information as long as necessary to fulfill our obligations or until you request deletion. For more details, see the “Your Rights” section below.

Automatic Decision-Making

Shopify uses limited automated decision-making to prevent fraud. These do not have legal or significant effects on individuals.

Your Rights (GDPR & CCPA)

Residents of the EEA and California have the right to access, correct, update, or erase their Personal Information. You may also request data portability or object to certain processing activities.

To exercise these rights, contact us at info@maxbuechse.com. Requests will be processed in accordance with applicable data protection laws.

Data transfers outside the EU (e.g., to Shopify in Canada or the USA) comply with the EU-U.S. Data Privacy Framework and, where needed, the European Commission’s Standard Contractual Clauses.

Cookies

Cookies are small text files stored on your device. We use essential, performance, and marketing cookies to improve your browsing experience and enable certain site functionalities. Analytics and marketing cookies are only set after you give explicit consent via our cookie banner.

For details on Shopify’s cookies, visit: https://www.shopify.com/legal/cookies

You can control cookies in your browser settings. Blocking cookies may affect site functionality.

Do Not Track

As there is no uniform industry standard for responding to “Do Not Track” signals, we do not change our data collection practices in response to such requests.

Changes

We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory updates. The current version is always available on this page.

Complaints

If you have a complaint, please contact us first so we can resolve it directly. You also have the right to contact your local data protection authority. In Germany, this is:

Unabhängiges Landeszentrum für Datenschutz Schleswig-Holstein (ULD)
Holstenstraße 98, 24103 Kiel, Germany
https://www.datenschutzzentrum.de

Last updated: November 2025